Domestic Production Decision to Displace Malaysian Juice Imports

Should we produce a product not produced before? With trade occupying as much as 94.8% of GNP in some ASEAN countries, their entry into the domestic market to displace a foreign import is a vital issue‐which is seldom, if ever, discussed in the literature. Our innovative use of Monte Carlo simulation estimates the market share of a FUTURE Malaysian product, enabling a preliminary decision on market entry to displace imports.

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Year of publication:	1995
Authors:	Chacko, George K. ; b Zainal, Rohizan ; b Mohd Yunus, Dagang ; b Shahrudin, Shahrin
Published in:	Asia Pacific Journal of Marketing and Logistics. - MCB UP Ltd, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 7.1995, 3, p. 3-19
Publisher:	MCB UP Ltd
Subject:	Malaysia \| Monte Carlo Simulation \| Interacting Variables \| Fruit Juices Imports

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb010263 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014675748