Dominant retailers' incentives for product quality in asymmetric distribution channels
Anthony Dukes; Tansev Geylani; Yunchuan Liu
| Year of publication: |
2014
|
|---|---|
| Authors: | Dukes, Anthony ; Geylani, Tansev ; Liu, Yunchuan |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 25.2014, 1, p. 93-107
|
| Subject: | Product quality | Channels of distribution | Retailing | Dominant retailer | Produktqualität | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010259965