“Don’t buy this jacket”
Year of publication: |
2016
|
---|---|
Authors: | Hwang, Chanmi ; Lee, Youngji ; Diddi, Sonali ; Karpova, Elena |
Published in: |
Journal of Fashion Marketing and Management: An International Journal. - Emerald Group Publishing Limited, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 20.2016, 4, p. 435-452
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumer attitudes | Anti-consumption | Patagonia | CSR | Advertisement | Purchase intensions |
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