Don’t Call Me “Brand Loyal”: The Role of Market Metacognition on Market-Related Labeling Effectiveness
Year of publication: |
2013-06
|
---|---|
Authors: | Bourjot-Deparis, Julien ; Caffier de Kerviler, Gwarlann ; Cadario, Romain |
Institutions: | Université Paris-Dauphine (Paris IX) |
Subject: | Social Labeling | Marketplace Metacognition | Skepticism |
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