Don't just "like" me, promote me : how attachment and attitude influence brand related behaviors on social medi
Year of publication: |
August 2018
|
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Authors: | VanMeter, Rebecca A. ; Syrdal, Holly A. ; Powell Mantel, Susan ; Grisaffe, Douglas B. ; Nesson, Erik T. |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 43.2018, p. 83-97
|
Subject: | Attachment | Social media | Attitude | Brand advocacy | Brands | Social media recommendation | Social Web | Social web | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Markenimage | Brand image | Soziale Beziehungen | Social relations | Beziehungsmarketing | Relationship marketing |
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