Don't tate us! : the impediments and drivers of branding museums
Jody Evans; Kerrie Bridson
| Year of publication: |
05 Febr. 2007
|
|---|---|
| Other Persons: | Evans, Jody (contributor) ; Bridson, Kerrie (contributor) |
| Publisher: |
Carlton : Melbourne Business School |
| Subject: | Kulturmanagement | Cultural management | Museum | Markenführung | Brand management | Australien | Australia | Großbritannien | United Kingdom |
| Extent: | Online-Ressource, 7 S. = 39.39 KB, Text |
|---|---|
| Series: | MBS working papers. - Carlton : [Verlag nicht ermittelbar], ZDB-ID 2098167-3. - Vol. 2007,04 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Systemvoraussetzungen: Acrobat Reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003415751