The head of Denmark's largest energy group, pondered how to use their limited resources to advance the delivery of clean and reliable energy. The Danish State owned DONG Energy had started life as a state owned importer and trader of gas and oil. Under the leadership of the current CEO, Anders Eldrup, the company had grown in an energy group, present in all steps of the gas and oil value chain and particular, in the EU market leader in offshore wind energy. In 2011, the company faced several strategic questions including if they should continue investing in offshore wind and had to identify the next key growth businesses of the future. Learning Objective: To examine the strategy and other key policies of a company that has succeeded with off-shore wind