Donor profitability measurement, part 2: making donor-level profitability work
Year of publication: |
2008
|
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Authors: | Sauvé-Rodd, John |
Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 9.2007/08, 4, p. 324-339
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Subject: | Nonprofit-Organisation | Nonprofit organization | Qualitätsmanagement | Quality management | Fundraising | Return on Investment | Return on investment | Messung | Measurement |
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