Double Jeopardy : 50 years on : reviving a forgotten tool that still predicts brand loyalty
Year of publication: |
November 2017
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Authors: | Graham, Charles ; Bennett, Dag R. ; Franke, Katrin ; Henfrey, Cathy Lu ; Nagy-Hamada, May |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 25.2017, 4, p. 278-287
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Subject: | Empirical generalisation | Double Jeopardy | Brand loyalty | Emerging market | House of brands | Industrial buying | Markentreue | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1016/j.ausmj.2017.10.009 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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