Doublemint : Case C-191/01 P, Office for Harmonisation in the Internal Market (Trade Marks and Designs), V. Wm. Wrigley Jr. Company (E.C.J. October 23, 2003)

This Commentary discusses Case C-191/01 P of the European Court of Justice, who refused to allow the Community-wide registration of the trademark DOUBLEMINT. The Court found that the word DOUBLEMINT was descriptive of the characteristics of the gum and in violation of Article 7(1)(c) of Regulation 40/94. This Commentary analyzes the Court's decision, the registration process in the Community, and the relevant European cases that are associated with the registration of descriptive words (e.g., Baby-Dry and Windsurfing Chiemsee). In conclusion, the Commentary summarizes the patterns that have emerged from the European Court of Justice and provides guidance for the registration of descriptive (or quasi-descriptive) words in the European Union