Dreams and taboos : home loan advertising in the United States and Saudi Arabia
Year of publication: |
2010
|
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Authors: | Perry, Vanessa G. ; Motley, Carol M. |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 22.2010, 2, p. 199-212
|
Subject: | Internationales Marketing | International marketing | Immobilienfinanzierung | Real estate finance | Kulturelle Identität | Cultural identity | Vergleich | Comparison | USA | United States | Saudi-Arabien | Saudi Arabia |
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