Dress for fit: an exploration of female activewear consumption
Year of publication: |
August 2018
|
---|---|
Authors: | Zhou, Xiaochen ; Hanlon, Clare ; Robertson, Jonathan ; Spaaij, Ramón ; Westerbeek, Hans ; Hossack, Allison ; Funk, Daniel C. |
Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 21.2018, 4, p. 403-415
|
Subject: | Activewear | Female | Brand association | Marketing | Frauen | Women | Konsumentenverhalten | Consumer behaviour | Weibliche Arbeitskräfte | Women workers | Markenimage | Brand image | Markenführung | Brand management |
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