Dress to impress : brands as status symbols
Year of publication: |
2013
|
---|---|
Authors: | Mazali, Rogério ; Rodrigues Neto, José Alvaro |
Published in: |
Games and economic behavior. - Amsterdam : Elsevier, ISSN 0899-8256, ZDB-ID 1002944-8. - Vol. 82.2013, p. 103-131
|
Subject: | Brand | Competition | Free entry | Matching | Monopoly | Signaling | Status | Tax | Welfare | Monopol | Markteintritt | Market entry | Markenartikel | Theorie | Theory | Wohlfahrtsanalyse | Welfare analysis | Optimale Besteuerung | Optimal taxation | Sozialer Status | Social status | Signalling | Markenführung | Brand management | Wettbewerb |
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