Drinking through good times and bad : the role of consumer differences
Year of publication: |
2021
|
---|---|
Authors: | Joo, Hailey Hayeon ; Kim, Minki ; Lee, Jungmin ; Chintagunta, Pradeep K. |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 58.2021, 4, p. 721-741
|
Subject: | alcohol consumption | business cycle | consumer heterogeneity | frequency | intensity | Konsumentenverhalten | Consumer behaviour | Alkoholkonsum | Alcohol consumption | Konjunktur | Business cycle | Privater Konsum | Private consumption |
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