Drivers and technology-related obstacles in moving to multichannel retailing
Year of publication: |
2014
|
---|---|
Authors: | Lewis, Julie ; Whysall, Paul ; Foster, Carley |
Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 18.2013/14, 4, p. 43-67
|
Subject: | Case studies | channel conflict | channel format | e-tailing | multichannel retailing | retail strategy | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Online-Handel | Online retailing | Electronic Commerce | E-commerce |
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