Drivers in the Adoption and Sophistication of Database Marketing in the Services Sector
Year of publication: |
2001
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Authors: | Desai, Caroline ; Fletcher, Keith ; Wright, George |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 7226238. - Vol. 21.2001, 4, p. 17-32
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