Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Year of publication: |
2022
|
---|---|
Authors: | Eggers, Felix ; Eggers, Fabian |
Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 33.2022, 1, p. 89-112
|
Subject: | Autonomous cars | Brand extension | Brand image | Conjoint analysis | Innovations | Kraftfahrzeug | Motor vehicle | Markentransfer | Konsumentenverhalten | Consumer behaviour | Conjoint-Analyse | Markenimage | Geldnachfrage | Money demand | Markenführung | Brand management | Innovation |
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