Drivers of channel equity : linking strategic marketing decisions to market performance
Manisha Mathur
| Year of publication: |
2013
|
|---|---|
| Authors: | Mathur, Manisha |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 13.2013, 4, p. 393-414
|
| Subject: | Relationship-specific | investments | Communication | Trust | Commitment | Dependence | Customer orientation | Channel equity | Firm performance | Unternehmenserfolg | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Vertriebsweg | Distribution channel | Direktmarketing | Direct marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010346373