Drivers of consumer-brand identification
Nicola Stokburger-Sauer; S. Ratneshwar; Sankar Sen
| Year of publication: |
2012
|
|---|---|
| Authors: | Sauer, Nicola E. ; Ratneshwar, Srinivasan ; Sen, Sankar |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 29.2012, 4, p. 406-418
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising | Persönlichkeitspsychologie | Personality psychology | Markentreue | Brand loyalty | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009684889