Drivers of data quality in advertising research : differences across MTurk and professional panel samples
Year of publication: |
2022
|
---|---|
Authors: | Berry, Christopher ; Kees, Jeremy ; Burton, Scot |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 51.2022, 4, p. 515-529
|
Subject: | Werbung | Advertising | Datenqualität | Data quality |
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