Drivers of digital wallet usage : implications for leveraging digital marketing
Year of publication: |
2016
|
---|---|
Authors: | Taheam, Kunal ; Sharma, Rahul ; Goswami, Saurabh |
Published in: |
International journal of economic research. - New Delhi : Serials Publ., ISSN 0972-9380, ZDB-ID 2467368-7. - Vol. 13.2016, 1, p. 175-186
|
Subject: | Digital Wallet | e-transactions | adoption drivers | Digitalisierung | Digitization | Social Web | Social web | Informationstechnik | Information technology | Online-Marketing | Internet marketing |
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