Drivers of distribution trends and success: Consumers, technology, competition, EU

Hungary's domestic markets and export markets are growing. Entry into a unified European market is rapidly approaching. What are the things in the area of distribution to which Hungarian firms should be paying attention to enable them to prosper in these growing markets? This presentation will discuss: infrastructure drivers; consumer drivers; technology drivers including paperless systems for ordering, payment, and shipping; European integration; electronic commerce; structural changes, organization and competition in vertical distribution systems.