Drivers of innovation deployment affecting the marketing and sales relationship
Teresa Cometto and Gaston J. Labadie
| Year of publication: |
August 1st 2018
|
|---|---|
| Authors: | Cometto, Teresa ; Labadie, Gaston J. |
| Published in: |
Organizational conflict. - [London, United Kingdom] : IntechOpen, ISBN 978-1-78923-505-0. - 2018, p. 155-169
|
| Subject: | Marketing | Innovation | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management | Marketingmanagement | Marketing management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.5772/intechopen.71987 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011936596