Drivers of marketing innovation in Portuguese firms
Jacinta Moreira, Maria Jose Silva, Jorge Simões and Gastão Sousa
| Year of publication: |
2012
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|---|---|
| Authors: | Moreira, Jacinta ; Silva, Maria José ; Simões, Jorge ; Sousa, Gastão |
| Published in: |
Amfiteatru economic : an economic and business research periodical. - Bucureşti : Ed. ASE, ISSN 1582-9146, ZDB-ID 2566390-2. - Vol. 14.2012, 31, p. 195-206
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| Subject: | Marketing | Innovation | Portugal |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009789178