Drivers of store brand usage in an Asian emerging market : evidence from Vietnam
Year of publication: |
2015
|
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Authors: | Diallo, Mbaye Fall |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 43.2015, 12, p. 1144-1161
|
Subject: | Vietnam | Store brand | Brand value | Image perceptions | Store familiarity | Store format | Konsumentenverhalten | Consumer behaviour | Viet Nam | Markenführung | Brand management | Handelsmarke | Einzelhandel | Retail trade | Markenimage | Brand image |
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