Drivers of technological novelty and superior customer-need fulfillment in new product development ; Report No. 04-117
Year of publication: |
2005
|
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Authors: | Wuyts, Stefan ; Dutta, Shantanu |
Published in: |
MSI reports : working paper series. - Cambridge, Mass., ISSN 1545-505X, ZDB-ID 2127174-4. - 2004, 4, p. 3-25
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Subject: | Produktentwicklung | New product development | Innovation | Westliche Staaten | Western countries | Innovationsmanagement | Innovation management | Technischer Fortschritt | Technological change |
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