Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Year of publication: |
2023
|
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Authors: | Widdecke, Kai Arne ; Keller, Wiebke ; Gedenk, Karen ; Deleersnyder, Barbara |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 40.2023, 2, p. 455-474
|
Subject: | Price cuts | Store flyers | Synergy | Discounters | Supermarkets | Lebensmitteleinzelhandel | Food retailing | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Rabatt | Rebate | Synergie | Preisdifferenzierung | Price discrimination |
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