Drivers of trust in relational service exchange : understanding the importance of cross-cultural differences
Jan H. Schumann; Florian v. Wangenheim; Anne Stringfellow; Zhilin Yang; Sandra Praxmarer ...
| Year of publication: |
2010
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|---|---|
| Authors: | Schumann, Jan Hendrik ; Wangenheim, Florian von ; Stringfellow, Anne ; Yang, Zhilin ; Praxmarer-Carus, Sandra |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 13.2010, 4, p. 453-468
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| Subject: | Bankmarketing | Bank marketing | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Kulturelle Identität | Cultural identity | Bank | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008736062