Drivers of user loyalty intention and commitment to a search engine : an exploratory study
Year of publication: |
September 2018
|
---|---|
Authors: | Sirdeshmukh, Deepak ; Ahmad, Norita B. ; Khan, M. Sajid ; Ashill, Nicholas J. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 44.2018, p. 71-81
|
Subject: | Search engines | Internet | Value | Innovation | Satisfaction | Loyalty intention | Commitment | Beziehungsmarketing | Relationship marketing | Suchmaschine | Search engine | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
-
Key drivers of services website loyalty
Sanz Blas, Silvia, (2014)
-
Akrimi, Yosra, (2016)
-
A study of search engines and its influence on youth information skimming behaviours
Bhandari, Ravneet Singh, (2019)
- More ...
-
Customer attitudes of stayers and defectors in B2B services : are they really different?
Williams, Paul, (2011)
-
Customer attitudes of stayers and defectors in B2B services: Are they really different?
Williams, Paul, (2011)
-
The effects of slack resources and environmental threat on product exploration and exploitation
Voss, Glenn B., (2008)
- More ...