Drivers of technology readiness and motivations for consumption in explaining the tendency of consumers to use technology-based services
Jorge Cruz-Cárdenas, Jorge Guadalupe-Lanas, Carlos Ramos-Galarza, Andrés Palacio-Fierro
| Year of publication: |
2021
|
|---|---|
| Authors: | Cruz-Cárdenas, Jorge ; Guadalupe-Lanas, Jorge ; Ramos-Galarza, Carlos ; Palacio-Fierro, Andrés |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 122.2021, p. 217-225
|
| Subject: | Consumer behavior | Hedonic motivation | Services | Technology readiness | Utilitarian motivation | Konsumentenverhalten | Consumer behaviour | Motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.08.054 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012420397