Driving growth with new products: common pricing traps to avoid
Year of publication: |
2006
|
---|---|
Authors: | Hogan, John ; Lucke, Tom |
Published in: |
Journal of Business Strategy. - Emerald Group Publishing Limited, ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 27.2006, 1, p. 54-58
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Pricing | Product development | Business development | Pricing policy | Asset valuation | Risk management |
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