Driving local community transformation through participatory rural entrepreneurship development

Purpose – Rural entrepreneurship development and employment generation are fundamental to enhancing local-level progress and transformation. Achieving gainful employment in rural communities contributes immensely to the realisation of the potential of people living in remote communities. The purpose of this paper is to present a ten-stage practical approach for enhancing rural entrepreneurship development as a major driver of local community transformation and development. Design/methodology/approach – The action research was preceded by a preliminary study, which identified some crucial factors associated with the success of rural entrepreneurial activities in rural Lagos, Nigeria. The research, which is an offshoot of the earlier field survey, was designed to engage viable community-based organisations (CBOs) in Ikorodu, Epe, Badagry and Lekki communities for the implementation of context-specific rural entrepreneurship development projects through the provision of “non-serviceable” revolving loans. Findings – Successful funded rural entrepreneurs and CBOs served as veritable models for driving entrepreneurship development and employment promotion in rural Lagos, Nigeria. Projects funded included artisanal fisheries, barbering salons, piggeries and snail production. Practical implications – The projects which generated employment opportunities for rural youths and other able-bodied community members serve as a strategy for lifting people out of poverty. The action research was designed to inform rural development policy in Nigeria and other similar economies in the south. Originality/value – The study outlines a step-by-step process of entrepreneurship development project implementation.