Driving markets : a typology and a seven-step approach
Bernard J. Jaworski, Ajay K. Kohli, Shikhar Sarin
| Year of publication: |
2020
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|---|---|
| Authors: | Jaworski, Bernard J. ; Kohli, Ajay Kumar ; Sahrin, Shikhar |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 91.2020, p. 142-151
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| Subject: | Innovation marketing | Driving markets | market orientation | Marketingmanagement | Marketing management | Innovation | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2020.08.018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012422203