ROI driving trade 'showbiz' trends - This trade show report highlights several industry trends, including publishing companies buying expositions, using live presentations and hosting private shows and user groups.
| Year of publication: |
1999
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|---|---|
| Published in: |
Business marketing. - Chicago, Ill. : Crain Communications, ISSN 0745-5933, ZDB-ID 831682. - Vol. 84.1999, 7, p. 24
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