Drucker on marketing: remember, customers are the reason you are in business
Year of publication: |
2010
|
---|---|
Authors: | Darroch, Jenny |
Published in: |
The Drucker difference : what the world's greatest management thinker means to today's business leaders. - New York : McGraw-Hill, ISBN 978-0-07-163800-5. - 2010, p. 255-267
|
Subject: | Peter F. Drucker | Marketingtheorie | Marketing theory |
-
Bounded goodness : marketing implications of Drucker on corporate responsibility
Smith, N. Craig, (2007)
-
Bounded goodness : marketing implications of Drucker on corporate responsibility
Smith, N. Craig, (2008)
-
Peter Drucker: the grandfather of modern marketing
Kotler, Philip, (2010)
- More ...
-
Barriers to internationalisation : a study of entrepreneurial new ventures in New Zealand
Shaw, Vivienne, (2009)
-
Sustainable corporate entrepreneurship
Miles, Morgan P., (2009)
-
Marketing through turbulent times
Darroch, Jenny, (2010)
- More ...