Drug detailing and doctors' prescription decisions : the role of information content in the caf of competitive entry
Year of publication: |
November-December 2016
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Authors: | Kappe, Eelco ; Stremersch, Stefan |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 35.2016, 6, p. 915-933
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Subject: | personal selling | information content | pharmaceuticals | branded and generic entry | competition | distributed lag model | endogeneity | simultaneity | Arzneimittel | Pharmaceuticals | Markteintritt | Market entry | Generika | Generic drugs | Informationswert | Information value | Wettbewerb | Competition | Pharmaindustrie | Pharmaceutical industry | Theorie | Theory | Markenartikel | Brand |
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