Dual consumer-organisation identification in international alliances and partnerships : consumers’ supportive intentions towards local and foreign firms
Year of publication: |
November 2018
|
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Authors: | Wilkins, Stephen ; Butt, Muhammad Mohsin ; Heffernan, Troy |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 26.2018, 7, p. 551-567
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Subject: | International marketing | partner selection | corporate identity | organisational identification | consumer satisfaction | consumer behaviour | Konsumentenverhalten | Consumer behaviour | Multinationales Unternehmen | Transnational corporation | Internationales Marketing | Internationale Unternehmenskooperation | International business cooperation | Unternehmenskultur | Corporate culture | Strategische Allianz | Strategic alliance | Persönlichkeitspsychologie | Personality psychology |
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