Dual-modality disclaimers, emotional appeals, and production techniques in food advertising airing during programs rated for children : is there a good balance?
Year of publication: |
2009
|
---|---|
Authors: | Wicks, Jan DeBlanc ; Warren, Ron ; Fosu, Ignatius ; Wicks, Robert H. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 38.2009, 4, p. 93-105
|
Subject: | Fernsehwerbung | Television advertising | Lebensmittel | Food | Zielgruppe | Target group | Kinder | Children | Datenschutz | Data protection | USA | United States |
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