Dual role of price and myopia in a marketing channel
Year of publication: |
2012
|
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Authors: | Martín Herrán, Guiomar ; Taboubi, Sihem ; Zaccour, Georges |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 219.2012, 2 (1.6.), p. 284-295
|
Subject: | Vertriebsweg | Distribution channel | Theorie | Theory | Preismanagement | Pricing strategy | Preis | Price | Konsumentenverhalten | Consumer behaviour |
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