Dualer Kundenwert und Kundenwertsteuerung auf Massenmärkten
Kaveh Rouhi
| Year of publication: |
2012
|
|---|---|
| Authors: | Rouhi, Kaveh |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Marketing | Kundenwert | Customer value | Modellierung | Scientific modelling | Theorie | Theory | Kundenmanagement | Wertanalyse | Kunde | Nutzen |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXIX, 303 S. graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Berlin, Freie Univ., Diss., 2012 |
| ISBN: | 3-8349-4323-1 ; 978-3-8349-4323-1 ; 978-3-8349-4324-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009613011