Duration of advertising effect : considering franchising in the restaurant industry
Year of publication: |
2012
|
---|---|
Authors: | Park, Kwangmin ; Jang, Soocheong |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 31.2012, 1, p. 257-265
|
Subject: | Gastronomie | Restaurant industry | Franchising | Werbewirkung | Advertising effects | Kointegration | Cointegration | Unternehmenserfolg | Firm performance | USA | United States | 1995-2008 |
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