Duration of price promotion and product profit : an in-depth study based on point-of-sale data
Zhen Li, Katsutoshi Yada, Yusuke Zennyo
| Year of publication: |
2021
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|---|---|
| Authors: | Li, Zhen ; Yada, Katsutoshi ; Zennyo, Yusuke |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 58.2021, p. 1-14
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| Subject: | Duration of price promotion | Elapsed time | Product profit | Customer traffic | Panel estimation | Point-of-sale data |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102277 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012430660