Dyadic operationalization in business relationships : the empirical example of marketing-purchasing collaboration
Year of publication: |
2019
|
---|---|
Authors: | Ashnai, Bahar ; Smirnova, Maria ; Henneberg, Stephan ; Naudé, Peter |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 26.2019, 1, p. 19-42
|
Subject: | Business relationships | dyadic data aggregation | dyadic operationalization | marketing-purchasing collaboration | Lieferantenmanagement | Supplier relationship management | Unternehmenskooperation | Inter-firm cooperation | Unternehmensnetzwerk | Business network |
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