Dynamic advertising effects in a generalised firm
Year of publication: |
1979
|
---|---|
Authors: | Ireland, N. J. ; Law, P. J. |
Published in: |
Recherches économiques de Louvain. - Bruxelles : De Boeck, ISSN 0770-4518, ZDB-ID 281002-5. - Vol. 45.1979, 2, p. 171-177
|
Subject: | Werbungsbetrieb |
-
Optimale Werbebudget- und Werbeprogrammplanung
Benz, Jochen, (1981)
-
Optimale Werbeprogrammplanung : Grundlagen und Entscheidungsmodelle
Junk, Hermann, (1971)
-
Guidelines in selling magazine advertising
Van, Karyl, (1971)
- More ...
-
Advertising and the labour-managed firm
Ireland, N. J., (1977)
-
On a proposal by Liberman for enterprise incentive funds
Law, P. J., (1973)
-
On limiting the market for status signals
Ireland, Norman J., (1991)
- More ...