Dynamic advertising strategy : a managerial approach
Ronald E. Turner and Charles P. Neuman
| Year of publication: |
1976
|
|---|---|
| Authors: | Turner, Ronald E. ; Neuman, Charles P. |
| Published in: |
Journal of business administration : publication of the Faculty of Commerce and Business Administration, University of British Columbia. - Vancouver : University of British Columbia, ISSN 0021-941X, ZDB-ID 410457-2. - Vol. 7.1976, 2, p. 1-21
|
| Subject: | Werbung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002932836