Dynamic brand satiation
Shohei Hasegawa, Nobuhiko Terui, and Greg M. Allenby
| Year of publication: |
2012
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|---|---|
| Authors: | Hasegawa, Shohei ; Terui, Nobuhiko ; Allenby, Greg M. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 6, p. 842-853
|
| Subject: | Produktdifferenzierung | Product differentiation | Sortiment | Retail assortment | Diskrete Entscheidung | Discrete choice | Bayes-Statistik | Bayesian inference |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009688794