Dynamic Commercialization Strategies for Disruptive Technologies : Evidence from the Speech Recognition Industry
When startup innovation involves a potentially disruptive technology - initially lagging in the predominant performance metric, but with a potentially favorable trajectory of improvement - incumbents may be wary of engaging in cooperative commercialization with the startup. While the prevailing theory of disruptive innovation suggests that this will lead to (exclusively) competitive commercialization and the eventual replacement of incumbents, we consider a dynamic strategy involving product market entry before switching to a cooperative commercialization strategy. Empirical evidence from the automated speech recognition industry from 1952-2010 confirms the main prediction of the model
Year of publication: |
2015
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Authors: | Marx, Matt |
Other Persons: | Gans, Joshua S. (contributor) ; Hsu, David H. (contributor) |
Publisher: |
[2015]: [S.l.] : SSRN |
Subject: | Kommerzialisierung | Commercialization | Unternehmensgründung | Business start-up | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Produktlebenszyklus | Product life cycle | Welt | World | Unternehmenskooperation | Inter-firm cooperation | Theorie | Theory | Sprachverarbeitung | Speech processing |
Saved in:
freely available
Extent: | 1 Online-Ressource (37 p) |
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Series: | NBER Working Paper ; No. w19764 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 2013 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013034526