Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
Steffen Jørgensen ... (eds.)
| Year of publication: |
1996
|
|---|---|
| Other Persons: | Jørgensen, Steffen (contributor) ; Zaccour, Georges (contributor) |
| Institutions: | International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal> (contributor) |
| Publisher: |
Berlin : Springer |
| Subject: | Marketingtheorie | Marketing theory | Werbung | Advertising | Preismanagement | Pricing strategy | Innovationsdiffusion | Innovation diffusion | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management | Theorie | Theory | Marketing | Konkurrenzanalyse | Ökonometrisches Modell | Dynamische Analyse | 01.09.1995 |
| Description of contents: | Table of Contents [gbv.de] ; Description [zbmath.org] |
| Published items: |
16 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | X, 285 S, graph. Darst., |
|---|---|
| Series: | Lecture notes in economics and mathematical systems : LNEMS. - Cham : Springer, ISSN 0075-8442, ZDB-ID 121369-6. - Vol. 444 |
| Conferences: | International Workshop on Dynamic Competitive Analysis in Marketing ; (Montréal, Québec) : 1995.09.01-02 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Literaturangaben Enth. 16 Beitr. DM 82.00 |
| ISBN: | 3-540-61613-6 ; 978-3-642-45753-1 |
| Classification: | Methoden und Techniken der Betriebswirtschaft ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000594797