Dynamic control of product innovation, advertising effort, and strategic transfer-pricing in a marketing-operations interface
Year of publication: |
2019
|
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Authors: | Fu, Chunyan ; Cheng, Susu ; Yi, Yongxi |
Published in: |
Inventi impact: retailing & consumer services. - Bhopal : Inventi Journals, ISSN 2249-099X, ZDB-ID 2821954-5. - 2019, 3, p. 151-164
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Subject: | Theorie | Theory | Innovation | Werbung | Advertising | Produktentwicklung | New product development | Marketing |
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