Dynamic Cost-Per-Action Mechanisms and Applications to Online Advertising
Year of publication: |
2007-07
|
---|---|
Authors: | Nazerzadeh, Hamid ; Saberi, Amin ; Vohra, Rakesh |
Institutions: | Center for Mathematical Studies in Economics and Management Science (CMS-EMS), Kellogg Graduate School of Management |
Subject: | dynamic auctions | sponsored search |
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